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What Child Development and Nutrition Experts Have Told Us...
The pre-adolescent and adolescent years can be some of the most challenging times in child's life. Having a healthy attitude towards food is one of the building blocks of a strong body and mind. It helps kids celebrate themselves and have the courage to be creative, independent and strong. We need more industries out there to come out and say 'Look, be real! Don't build your self-confidence based on peer pressure and your appearance.
-- Sylvia Rimm, PhD, Child Psychologist
Family Achievement Clinic director, clinical professor at Case Western Reserve University School of Medicine and of best-selling books, including How to Parent So Children Will Learn, Why Bright Kids Get Poor Grades-And What You Can Do About It, and See Jane Win
As a health professional, I know first-hand that there is a vast array of confusing information about nutrition and maintaining a healthy lifestyle. The zip4tweens Web site talks to kids on their own terms and aims to help them develop healthy attitudes about food and their bodies.
The entire zip4tweens Web site is built on a single premise: It's important for kids to feel good about themselves and confident about what they can accomplish both physically and mentally. Our kids need to hear positive messages about self image and food, and place more emphasis on being healthy and fit.
Yes, this Web site is sponsored by America's Beef Producers. This is clearly and prominently stated on the home page, and throughout the site. Beef provides many nutrients, including zinc, iron and protein, which are important to growth, brain development and physical performance. These are nutrients often deficient in children's diets.
You may ask why beef producers in the U.S. would invest their hard-earned funds to develop such a Web site - The answer is that "America's beef producers think that helping kids during this important part of their development is the right thing to do. Nutrition plays an important role in building a strong body and mind. Children need 540+ nutrients every day to grow, move and have fun. No one food contains them all, so it's important to eat a wide variety of foods in order to obtain enough of all nutrients. Zip4tweens reminds kids that staying active and eating smart - from all the food groups - will help them be the best they can be."
-- Dayle Hayes, MS RD
Nutrition expert and past board member of the American Dietetic Association |
